9 secrets Mark Twain taught me about advertising

“Many a small thing has been made large by the right kind of advertising.” Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twain’s keen observation about advertising. The worst kind of advertising exaggerates to […]

How Turn A Franchise Agreement To Your Advantage

Deciding to buy a Franchise is a huge decision. Once you have convinced yourself that franchising suits your character and business aspirations, have identified the right franchise, done your sums, attended the initial training and perhaps paid an initial deposit you will be presented with a Franchise Agreement to sign. Typically this agreement could run […]